Front Row Marketing/OVG360 Handles Arena Naming Rights

Cumberland County continues to leverage a contract originally with Front Row Marketing, now part of OVG360, to manage Cross Insurance Arena naming rights and sponsorships, including a 12% commission structure. The agreement supports sponsorship negotiations for both the arena and the Maine Mariners.

Document date · August 28, 2026

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Scope & details

The full contract record, as filed.

Contract type

CONSULTING

Renewal

The original naming rights contract with Front Row Marketing has effectively transitioned to OVG360, indicating a continuation of the agreement under the successor brand; no explicit renewal dates are cited.

Document type

Agenda

Source document

Cumberland County Board of Trustees Cross Insurance Arena Meeting Agenda 2026-09-02

Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the consulting contract by Cumberland County?

Front Row Marketing was awarded this consulting contract by Cumberland County, as recorded on August 28, 2026.

What type of contract is this?

This is a Consulting contract, documented as a agenda record.

Where was this contract approved?

This contract appears in Cumberland County Board of Trustees Cross Insurance Arena Meeting Agenda 2026-09-02 (Agenda), dated August 28, 2026 from Cumberland County. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Front Row Marketing hold?

Front Row Marketing may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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