LICENSEAMENDED

Levi’s Stadium Naming Rights Agreement Extended

The Santa Clara Stadium Authority maintains a long-term naming rights agreement with Levi Strauss & Co., initially approved in May 2013 and amended in January 2024 to extend the term to 30 years, under which Levi’s will pay $273.1 million to name the facility Levi’s Stadium. The agreement ties payments to major event requirements and has generated $85.6 million in revenue as of March 31, 2026.

Document date · September 2, 2026

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Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Scope & details

The full contract record, as filed.

Contract amount
$273,100,000 total naming rights payments over 30 years
Contract type
LICENSE
Contract term
Initial 20-year term beginning May 2013, extended an additional 10 years by a First Amendment approved January 2024 (total 30-year term)
Renewal date
2043-05-31
Renewal
Naming Rights Agreement term extended by First Amendment in January 2024 for an additional 10 years, resulting in a 30-year total term; further renewal options beyond this extension are not described.
Document type
AgendaPacket
Source document
City of Santa Clara AgendaPacket Audit Committee Meeting 2026-09-04

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the license contract by City of Santa Clara?

Levi Strauss & Co was awarded this license contract by City of Santa Clara, as recorded on September 2, 2026. The contract value is $273,100,000 total naming rights payments over 30 years.

How much is the Levi Strauss & Co contract with City of Santa Clara worth?

The Levi Strauss & Co contract with City of Santa Clara is valued at $273,100,000 total naming rights payments over 30 years, covering license work.

What type of contract is this?

This is a License contract, documented as a agendapacket record.

Where was this contract approved?

This contract appears in City of Santa Clara AgendaPacket Audit Committee Meeting 2026-09-04 (AgendaPacket), dated September 2, 2026 from City of Santa Clara. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Levi Strauss & Co hold?

Levi Strauss & Co may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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