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Levi Strauss Naming Rights Deal Funds Stadium

Levi Strauss & Co. holds a 20-year, $154.2 million naming rights agreement for Levi’s Stadium, providing significant sponsorship revenue to the Santa Clara Stadium Authority. By March 31, 2021, the Authority had collected $47.6 million under the deal, which also includes minimum major-event requirements.

Document date · November 24, 2025

Issuing agencyCity of Santa ClaraVendorLevi Strauss & Co

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WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Scope & details

The full contract record, as filed.

Contract amount
$154,200,000 total naming rights payments over 20 years
Contract type
LICENSE
Contract term
20-year Naming Rights Agreement approved in May 2013
Renewal date
2033-05-31
Renewal
Initial 20-year term; future renewal or extension provisions are not detailed in the agenda text.
Document type
Agenda
Source document
city_of_santa_clara_audit_committee_meeting_agenda.pdf

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City of Santa Clara, California$273,100,000 total naming rights payments over 30 yearsSep 2, 2026
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City of Santa Clara, California$8,065,000Mar 11, 2025
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City of Santa Clara, California$1,600,000Jan 1, 2025

Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the license contract by City of Santa Clara?

Levi Strauss & Co was awarded this license contract by City of Santa Clara, as recorded on November 24, 2025. The contract value is $154,200,000 total naming rights payments over 20 years.

How much is the Levi Strauss & Co contract with City of Santa Clara worth?

The Levi Strauss & Co contract with City of Santa Clara is valued at $154,200,000 total naming rights payments over 20 years, covering license work.

What type of contract is this?

This is a License contract, documented as a agenda record.

Where was this contract approved?

This contract appears in city_of_santa_clara_audit_committee_meeting_agenda.pdf (Agenda), dated November 24, 2025 from City of Santa Clara. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Levi Strauss & Co hold?

Levi Strauss & Co may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View Levi Strauss & Co's profile

What is City of Santa Clara currently buying?

Explore City of Santa Clara's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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