Cattlemen's Beef Board 2024 Impact Report
North American Meat Institute Wins FY24 Veal Promotion Contract
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Description
The Cattlemen's Beef Board approved $275,000 for North American Meat Institute to execute Veal Promotion efforts in FY24, aiming to boost veal's image and expand consumer engagement through strategic marketing and educational activities.
Contract Details
Contract Amount
$275,000 (awarded), $271,849 (spent)
Vendor
NORTH AMERICAN MEAT INSTITUTE
Agency
Colorado Beef Council Board of Directors, CO
Contract Type
PROFESSIONAL_SERVICES
Document Date
January 1, 2024
Contract Term
FY24
Renewal Date
2025-09-30
Renewal Info
Annual promotion program, renewal depends on funding authorizations each fiscal year.
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