TECHNOLOGYONGOING

UW Board of Trustees Budget Committee Agenda May 2026

UW targets students with Snapchat recruitment ads

$700,000 (shared budget for Google, Facebook, Snapchat)University of Wyoming BOT|Biennium Budget CommitteeSNAPCHATMay 9, 2026

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Description

UW includes Snapchat in its $700,000 FY26 digital student recruitment advertising campaign. Spending on Snapchat complements Google and Facebook to broaden outreach to prospective students.

Contract Details

Contract Amount

$700,000 (shared budget for Google, Facebook, Snapchat)

Vendor

SNAPCHAT

Agency

University of Wyoming BOT|Biennium Budget Committee, WY

Contract Type

TECHNOLOGY

Document Date

May 9, 2026

Contract Term

FY26 Enrollment Marketing Initiative (through June 2026)

Renewal Date

2026-06-30

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Issuing Agency

University of Wyoming BOT|Biennium Budget Committee

State

Laramie, WY

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Vendor