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WSU Launches Rebranding Partnership With BVK

Westfield State University
Document date
Dec 18, 2025

The 30-second brief

What it covers

Westfield State University is partnering with national marketing firm BVK to lead a comprehensive rebranding initiative. The engagement includes discovery, brand strategy, and creation of a new logo intended to serve the institution for a decade or more.

Who holds it

BVK holds this professional services contract with Westfield State University. Its other public contracts on record include work for City of Ocean and Florida Gulf Coast University.

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Contract details

Contract type
Professional Services
Document date
December 18, 2025
Vendor
BVK
Agency
Westfield State University
Source document
westfield_state_university_board_of_trustees_minut.pdf (Minutes)

BVK's other public contracts

City of Ocean, MarylandBVK Executes Ocean City 2026 Tourism Campaigns · Sep 21, 2026UndisclosedCity of Ocean, MarylandTourism Commission Scheduled for BVK Update · Sep 8, 2026UndisclosedFlorida Gulf Coast University, FloridaBVK Mentioned in FGCU Brand Campaign Discussion · Jun 2, 2026UndisclosedWestfield State University, MassachusettsBVK Marketing Contract Funded for Brand Launch · Apr 28, 2026$57.5KWyoming Office of Tourism (WOT), WyomingWyoming Tourism Agenda References BVK Industry Toolkit · Feb 22, 2026UndisclosedAll BVK contractsVendor profile

More Westfield State University contracts

Massachusetts State PoliceWestfield State Discusses Massachusetts State Police Contract · Oct 14, 2026Vision PointWestfield State Continues Vision Point Marketing Contract · Oct 14, 2026KNOWB4Westfield State Uses Knowb4 For Employee Compliance Training · Oct 14, 2026UndisclosedBvk Creative Asset ProductionWestfield State Brand Project Produces BVK Media Assets · Oct 14, 2026UndisclosedAcademic SearchAcademic Search Conducts Westfield Presidential Evaluation · Sep 23, 2026UndisclosedAll Westfield State University activityAgency profile

Questions about this contract

Who was awarded the professional services contract by Westfield State University?

BVK was awarded this professional services contract by Westfield State University, as recorded on December 18, 2025.

What type of contract is this?

This is a Professional Services contract, documented as a minutes record.

Where was this contract approved?

This contract appears in westfield_state_university_board_of_trustees_minut.pdf (Minutes), dated December 18, 2025 from Westfield State University. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does BVK hold?

BVK may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is Westfield State University currently buying?

Explore Westfield State University's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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