enrollment_management_student_affairs_committee_ag.pdf
Westfield State advances multi-year branding engagement with BVK
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Description
Westfield State University is working with BVK to research, develop, and implement a comprehensive new brand platform encompassing strategy, creative, and marketing services, with key implementation components scheduled through 2026. The engagement includes research, messaging, visual identity, media, and digital support to strengthen enrollment and institutional positioning.
Contract Details
Vendor
BVK
Agency
Westfield State University, MA
Contract Type
CONSULTING
Document Date
December 18, 2025
Contract Term
Brand implementation scope to be completed in 2026
Renewal Date
2026-12-31
Renewal Info
Brand implementation scope indicates a multi-year engagement through 2026; any renewals or extensions beyond that period are not specified in the document.
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