EFFECTV vs MACKEY GROUP — Government Contracts Comparison

EFFECTV

231 contracts

VS

MACKEY GROUP

14 contracts

Side-by-side comparison of government contract activity, agency reach, and market coverage.

245 contracts combined47 agencies combined

Compare any two government vendors

Contract history, agency relationships, and the pre-RFP signals behind both EFFECTV and MACKEY GROUP.

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Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
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Head-to-Head

EFFECTV vs MACKEY GROUP

Relative comparison across 6 key government procurement dimensions.

97
Points
41
Points

Detailed Stats

Side-by-Side Numbers

Raw metrics for each vendor across all tracked dimensions.

Metric
EFFECTV
MACKEY GROUP
Total Contracts
231✓
14
Total Contract Value
$2.7M
$3.9M✓
Agencies Served
43✓
4
States Active
11✓
1
Sectors Covered
22✓
8
Product Categories
14✓
0

Advantages

Where Each Vendor Leads

Auto-generated comparison based on contract data.

Why is EFFECTV better?

1550% more contracts

231 vs 14

39 more agencies served

43 vs 4

Active in 10 more states

11 vs 1

More diverse sector coverage

22 vs 8 sectors

Broader product categories

14 vs 0 categories

Why is MACKEY GROUP better?

Higher total contract value

$3.9M vs $2.7M

Frequently Asked Questions

EFFECTV vs MACKEY GROUP: Government Contracts Comparison

How does EFFECTV compare to MACKEY GROUP for government contracts?

EFFECTV has 231 government contracts valued at $2.7M, while MACKEY GROUP has 14 contracts valued at $3.9M. By contract volume, EFFECTV leads. By total contract value, MACKEY GROUP leads. Both vendors serve state and local government agencies across multiple states.

Which has more government contracts, EFFECTV or MACKEY GROUP?

EFFECTV has 231 government contracts compared to MACKEY GROUP's 14. However, contract count alone doesn't tell the full story — contract values, agency diversity, and sector coverage all factor into evaluating a vendor's government market presence. Civic IQ provides detailed side-by-side analysis across all dimensions.

Does EFFECTV or MACKEY GROUP serve more government agencies?

EFFECTV serves 43 government agencies, while MACKEY GROUP serves 4. EFFECTV has broader agency reach. Agency reach is a key indicator of a vendor's ability to navigate government procurement processes.

In which states is EFFECTV active vs MACKEY GROUP?

EFFECTV operates in 11 states, while MACKEY GROUP covers 1 states. EFFECTV has broader geographic coverage. Geographic footprint matters for agencies evaluating vendors with regional experience and for vendors assessing competitive landscapes in specific markets.

What sectors do EFFECTV and MACKEY GROUP compete in?

Between them, EFFECTV and MACKEY GROUP cover 9 government procurement sectors. They directly compete in Service. EFFECTV's top sectors include OTHER, PROFESSIONAL_SERVICES, and Advertising, while MACKEY GROUP focuses on Marketing, Renewal Agreement, and Service.

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