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UCR Athletics Expanding Multimedia Rights with Learfield

University Of California-System Administration Central Office logoUniversity Of California-System Administration Central Office
Document date
Nov 13, 2024

The 30-second brief

What it covers

UC Riverside Athletics is in active partnership discussions with Learfield for multimedia rights and potential NIL program expansions. The extended scope may include revenue sharing.

Who holds it

LEARFIELD holds this contract with University Of California-System Administration Central Office. Its other public contracts on record include work for Saint Cloud State University and City of Fayetteville.

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Contract details

Document date
November 13, 2024
Vendor
LEARFIELD
Agency
University Of California-System Administration Central Office
Source document
special_committee_on_athletics_minutes_nov_2024.pdf (Minutes)

LEARFIELD's other public contracts

Saint Cloud State University, MinnesotaLearfield Athletics Marketing Partnership Under Review · Oct 1, 2026UndisclosedCity of Fayetteville, ArkansasLearfield Contract Approved for Trailgating Promotion · Sep 28, 2026UndisclosedWest Virginia University, West VirginiaWVU Board to Consider Learfield Multimedia Rights Authorization · Sep 11, 2026UndisclosedHamshire-Fannett Independent School District, TexasDistrict Tables Learfield Stadium Seating Lease Proposal · Jul 27, 2026City of Oxford, MississippiOxford Tourism Council Considers Learfield Advertising Contract · Jul 27, 2026$75KAll LEARFIELD contractsVendor profile

More University Of California-System Administration Central Office contracts

FLOCKPublic Comment Challenges UC Contracts With Flock · Jul 14, 2026UndisclosedKPMGUC Regents Approve KPMG 2026 External Audit Plan · Mar 18, 2026UndisclosedNew York TimesUC minutes reference New York Times article · Jan 20, 2026UndisclosedLawrence Livermore National Security LLCPrime Contract for LLNL Extended Through 2031 · Jan 20, 2026UndisclosedTriad National Security LLCTriad Continues LANL Management Contract to 2028 · Jan 20, 2026UndisclosedAll University Of California-System Administration Central Office activityAgency profile

Questions about this contract

Who was awarded the government contract by University Of California-System Administration Central Office?

LEARFIELD was awarded this government contract by University Of California-System Administration Central Office, as recorded on November 13, 2024.

What type of contract is this?

This is a government contract, documented as a minutes record.

Where was this contract approved?

This contract appears in special_committee_on_athletics_minutes_nov_2024.pdf (Minutes), dated November 13, 2024 from University Of California-System Administration Central Office. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does LEARFIELD hold?

LEARFIELD may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is University Of California-System Administration Central Office currently buying?

Explore University Of California-System Administration Central Office's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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