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All Sport deal will increase Athletics' revenue and profit

George Mason University
Document date
Feb 27, 2025

The 30-second brief

What it covers

Athletics Department has also worked to integrate the George Mason University identity across all of its team programs, announcing two new partnerships with sports team apparel companies Game One and Adidas. The all-sport deal will help reduce costs across George Mason's athletics programs, enhance branding consistency, and create new revenue opportunities for the university.

Who holds it

Adidas Ag holds this partnership contract with George Mason University. Its other public contracts on record include work for Whiting School City and Princeton City Schools.

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Contract details

Contract type
Partnership
Document date
February 27, 2025
Term
NA
Vendor
Adidas Ag
Agency
George Mason University
Source document
george-mason-university-agenda-2025-02-27_318.pdf (Agenda)

Adidas Ag's other public contracts

Whiting School City, IndianaAdidas agreement approved for athletic products · Jul 7, 2025UndisclosedWhiting School City, IndianaAdidas Agreement Approved for Athletic Products · Jul 7, 2025UndisclosedPrinceton City Schools, OhioAdidas agreement approved for athletic programs · May 19, 2025UndisclosedSouthern Columbia Area SD, PennsylvaniaAdidas Girls Soccer Uniforms for 2025-2026 Season · May 12, 2025UndisclosedBowling Green Independent School District, KentuckyAdidas agreement approved · Apr 21, 2025UndisclosedAll Adidas Ag contractsVendor profile

More George Mason University contracts

University Business Consultants (Ubc)George Mason Engages University Business Consultants for Outreach · Oct 1, 2026UndisclosedMICROSOFTGeorge Mason Plans Expansion of Microsoft AI Partnership · Oct 1, 2026UndisclosedMICROSOFTGeorge Mason Expands Discussions With Microsoft Partnership · Oct 1, 2026UndisclosedFlock SafetyStudents Urge George Mason to End Flock Safety Contract · Oct 1, 2026TREQGeorge Mason Partners With TreQ on Quantum Computing · Oct 1, 2026UndisclosedAll George Mason University activityAgency profile

Questions about this contract

Who was awarded the partnership contract by George Mason University?

Adidas Ag was awarded this partnership contract by George Mason University, as recorded on February 27, 2025.

What type of contract is this?

This is a Partnership contract, documented as a agenda record.

Where was this contract approved?

This contract appears in george-mason-university-agenda-2025-02-27_318.pdf (Agenda), dated February 27, 2025 from George Mason University. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Adidas Ag hold?

Adidas Ag may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is George Mason University currently buying?

Explore George Mason University's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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