PROFESSIONAL_SERVICESONGOING

Mammoth Lakes Tourism Retains SMARInsights for Advertising ROI Research

Mammoth Lakes Tourism engaged SMARInsights for a multi-wave advertising effectiveness research contract totaling $1,679,054 for FY24-25. SMARInsights provided in-depth analysis of campaign ROI and visitor spending impact for both Winter 2024 and Summer/Fall 2025.

Document date · February 18, 2026

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Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Scope & details

The full contract record, as filed.

Contract amount
$678,665 (Summer/Fall 2025 campaign), $1,000,389 (Winter 2024 campaign), $1,679,054 (Full campaign FY24-25)
Contract type
PROFESSIONAL_SERVICES
Contract term
Fiscal Year 2024-2025 (campaigns ran variously in Winter 2024 and Summer/Fall 2025)
Renewal date
2025-10-31
Renewal
New campaign phases or follow-on measurement likely occur annually; prior campaign also evaluated by SMARInsights, suggesting renewal or re-engagement for each fiscal year.
Document type
AgendaPacket
Source document
Mammoth Lakes Tourism Board Agenda Packet February 2026

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by Town of Mammoth Lakes?

SMARINSIGHTS was awarded this professional services contract by Town of Mammoth Lakes, as recorded on February 18, 2026. The contract value is $678,665 (Summer/Fall 2025 campaign), $1,000,389 (Winter 2024 campaign), $1,679,054 (Full campaign FY24-25).

How much is the SMARINSIGHTS contract with Town of Mammoth Lakes worth?

The SMARINSIGHTS contract with Town of Mammoth Lakes is valued at $678,665 (Summer/Fall 2025 campaign), $1,000,389 (Winter 2024 campaign), $1,679,054 (Full campaign FY24-25), covering professional services work.

What type of contract is this?

This is a Professional Services contract, documented as a agendapacket record, structured as a not-to-exceed (ceiling) agreement.

Where was this contract approved?

This contract appears in Mammoth Lakes Tourism Board Agenda Packet February 2026 (AgendaPacket), dated February 18, 2026 from Town of Mammoth Lakes. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does SMARINSIGHTS hold?

SMARINSIGHTS may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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