WTA Board of Directors Meeting Agenda Packet April 2026
Lamar Awarded Three-Year WTA Transit Advertising Contract
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Description
Whatcom Transportation Authority will award a sole source three-year revenue contract to Lamar Transit, LLC for transit advertising services. Under the agreement, WTA will receive at least 55% of advertising revenue and a Minimum Annual Guarantee of $390,000 over the term, while Lamar continues managing bus advertising placements.
Contract Details
Contract Amount
Minimum Annual Guarantee totaling $390,000 over three years ($125,000 year 1; $130,000 year 2; $135,000 year 3) plus at least 55% revenue share on all advertising sales
Vendor
LAMAR TRANSIT LLC
Agency
Whatcom Transportation Authority, WA
Contract Type
OTHER
Document Date
April 2, 2026
Contract Term
Three-year term
Renewal Info
The contract includes options for extensions that the General Manager may execute without additional Board approval; specific renewal periods or limits are not detailed in the memo.
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