CONTRACTAWARDED

Lamar Awarded Three-Year WTA Transit Advertising Contract

Whatcom Transportation Authority logoWhatcom Transportation Authority
Disclosed value
Minimum Annual Guarantee totaling $390,000 over three years ($125,000 year 1; $130,000 year 2; $135,000 year 3) plus at least 55% revenue share on all advertising sales
From agendapacket
Awarded
Apr 2, 2026
Term
Three-year term

The 30-second brief

What it covers

Whatcom Transportation Authority will award a sole source three-year revenue contract to Lamar Transit, LLC for transit advertising services. Under the agreement, WTA will receive at least 55% of advertising revenue and a Minimum Annual Guarantee of $390,000 over the term, while Lamar continues managing bus advertising placements.

Who holds it

Lamar Transit LLC holds this contract with Whatcom Transportation Authority. Its other public contracts on record include work for Yolo County Transporation District and Cordelia Fire Protection District.

What happens next

Term as filed: Three-year term.

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Contract details

Amount
Minimum Annual Guarantee totaling $390,000 over three years ($125,000 year 1; $130,000 year 2; $135,000 year 3) plus at least 55% revenue share on all advertising sales
Document date
April 2, 2026
Term
Three-year term
Source document
WTA Board of Directors Meeting Agenda Packet April 2026 (AgendaPacket)

Lamar Transit LLC's other public contracts

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Questions about this contract

Who was awarded the government contract by Whatcom Transportation Authority?

Lamar Transit LLC was awarded this government contract by Whatcom Transportation Authority, as recorded on April 2, 2026. The contract value is Minimum Annual Guarantee totaling $390,000 over three years ($125,000 year 1; $130,000 year 2; $135,000 year 3) plus at least 55% revenue share on all advertising sales.

How much is the Lamar Transit LLC contract with Whatcom Transportation Authority worth?

The Lamar Transit LLC contract with Whatcom Transportation Authority is valued at Minimum Annual Guarantee totaling $390,000 over three years ($125,000 year 1; $130,000 year 2; $135,000 year 3) plus at least 55% revenue share on all advertising sales.

What type of contract is this?

This is a government contract, documented as a agendapacket record, structured as a not-to-exceed (ceiling) agreement.

Where was this contract approved?

This contract appears in WTA Board of Directors Meeting Agenda Packet April 2026 (AgendaPacket), dated April 2, 2026 from Whatcom Transportation Authority. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

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What other contracts does Lamar Transit LLC hold?

Lamar Transit LLC may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

What is Whatcom Transportation Authority currently buying?

Explore Whatcom Transportation Authority's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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