Metropolitan Airports Commission StaffReport Recommendation for Approval of Advertising and Partnership Services Agreement 2026-05-27
MAC Plans Interim Advertising Agreement With Lamar
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Description
The Metropolitan Airports Commission is seeking approval to enter into a 24‑month Advertising and Partnership Services Agreement with Lamar Airport Advertising Company at MSP Airport, featuring a 70%/30% revenue share model and a unified sales team. The interim pilot will follow the expiration of the Clear Channel agreement and allow MAC to test a hybrid, airport‑led advertising and partnership approach while maintaining revenue continuity.
Contract Details
Contract Amount
Estimated $5.2M in annual sales generating $3.6M in annual revenue to MAC via 70%/30% revenue share
Vendor
LAMAR AIRPORT ADVERTISING COMPANY
Agency
Metropolitan Airports Commission (Minneapolis–St. Paul), MN
Contract Type
OTHER
Document Date
May 27, 2026
Contract Term
Twenty-four (24) months, effective July 1, 2026
Renewal Date
2028-06-30
Renewal Info
Initial term is 24 months starting July 1, 2026; no renewal or extension options are specified in the staff report.
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