OTHERPENDING

MAC Plans Interim Advertising Agreement With Lamar

The Metropolitan Airports Commission is seeking approval to enter into a 24‑month Advertising and Partnership Services Agreement with Lamar Airport Advertising Company at MSP Airport, featuring a 70%/30% revenue share model and a unified sales team. The interim pilot will follow the expiration of the Clear Channel agreement and allow MAC to test a hybrid, airport‑led advertising and partnership approach while maintaining revenue continuity.

Status
PENDING
Document date
May 27, 2026
Contract type
OTHER
Vendor
Lamar Airport Advertising Company
Agency
Metropolitan Airports Commission (Minneapolis–St. Paul) · MN

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Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Scope & details

The full contract record, as filed.

Contract amount
Estimated $5.2M in annual sales generating $3.6M in annual revenue to MAC via 70%/30% revenue share
Contract type
OTHER
Contract term
Twenty-four (24) months, effective July 1, 2026
Renewal date
2028-06-30
Renewal
Initial term is 24 months starting July 1, 2026; no renewal or extension options are specified in the staff report.
Document type
StaffReport
Source document
Metropolitan Airports Commission StaffReport Recommendation for Approval of Advertising and Partnership Services Agreement 2026-05-27

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the government contract by Metropolitan Airports Commission (Minneapolis–St. Paul)?

Lamar Airport Advertising Company was awarded this government contract by Metropolitan Airports Commission (Minneapolis–St. Paul), as recorded on May 27, 2026. The contract value is Estimated $5.2M in annual sales generating $3.6M in annual revenue to MAC via 70%/30% revenue share.

How much is the Lamar Airport Advertising Company contract with Metropolitan Airports Commission (Minneapolis–St. Paul) worth?

The Lamar Airport Advertising Company contract with Metropolitan Airports Commission (Minneapolis–St. Paul) is valued at Estimated $5.2M in annual sales generating $3.6M in annual revenue to MAC via 70%/30% revenue share.

What type of contract is this?

This is a government contract, documented as a staffreport record.

Where was this contract approved?

This contract appears in Metropolitan Airports Commission StaffReport Recommendation for Approval of Advertising and Partnership Services Agreement 2026-05-27 (StaffReport), dated May 27, 2026 from Metropolitan Airports Commission (Minneapolis–St. Paul). Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Lamar Airport Advertising Company hold?

Lamar Airport Advertising Company may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View Lamar Airport Advertising Company's profile

What is Metropolitan Airports Commission (Minneapolis–St. Paul) currently buying?

Explore Metropolitan Airports Commission (Minneapolis–St. Paul)'s vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

View Metropolitan Airports Commission (Minneapolis–St. Paul)'s profile

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