City of Hermosa Beach Staff Report After Dark Tour LA 2026 April 2026
Nike half-marathon event with $50k contribution
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Description
Hermosa Beach is considering approval of Nike’s After Dark Tour LA 2026 half-marathon event, under which Nike would provide a $50,000 community impact contribution and pay all related special event permit fees while covering all staff and service costs. The event would take place October 24–25, 2026 and use various city streets, the Strand, and Pier Plaza.
Contract Details
Contract Amount
$50,000 community impact contribution in addition to applicable special event permit fees
Vendor
NIKE
Agency
City of Hermosa Beach, CA
Contract Type
OTHER
Document Date
April 14, 2026
Contract Term
Event date October 24–25, 2026
Renewal Date
2026-10-25
Renewal Info
One-time special event approval for October 24–25, 2026; Nike has expressed interest in making the event annual across South Bay cities, but no multi-year commitment is approved in this report.
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