"Civic IQ has become a real source of pipeline for us, something we couldn't have built on our own."
The Win
Measured over Govably's first month on Civic IQ, beginning July 2026.
Before vs After
How Govably's prospecting changed before and after Civic IQ
| Dimension | Before Civic IQ | With Civic IQ |
|---|---|---|
| How they find opportunities | Scanning agendas and minutes by hand, agency by agency | Flagged automatically when an agency raises the right topic |
| How they find the right contact | Cold-calling clerk offices, hoping to reach the right person | Named clerk contacts synced straight into HubSpot |
| Where the work happens | Research and outreach tracked in separate places | Signals, lists, and outreach inside one CRM-connected workflow |
| When they enter the deal | After the agency posts a public RFP | While a vendor decision is still being discussed |
What Changed
Watch meetings instead of reading portals
Govably set Signal Feed to flag agencies discussing AI automation, minutes, or agenda tools across 100,000+ monitored agencies. Instead of reading agendas by hand, the team reviews a filtered list each morning — surfacing agencies they'd never tracked before.
Skip the cold call
Agency Profiles surfaces the clerk's name, contact details, and contract history in one view, including when an incumbent vendor may be vulnerable. Reps stopped guessing who to call and started calling with context already in hand.
Move straight from list to outreach
The team used List Builder to build state- and persona-specific contact lists, like California city clerks, and pushed them directly into HubSpot. Signals and outreach now live in one workflow instead of a spreadsheet.
"A signal told us a village was hearing pitches from a competitor and hadn't decided yet. We called, booked a demo, and closed the deal about a month later — our ninth customer."Mike Lanza, Founding Account Executive, Govably
Who Should Read This
If you sell software to city or county clerks with a team under 10 people, this is for you.
If your best deals start before an agency ever posts a public RFP, this is for you.
Not a fit if you sell exclusively to federal agencies.
Questions
How long until the first useful signal?
Govably reviewed its first filtered signal list the week it onboarded, and booked demos from those signals inside the first month. Setup means choosing topics and territories, not a build project.
Does coverage include my state?
Civic IQ monitors board and council meetings across more than 100,000 state, local, and education agencies nationwide. Govably filtered by state and persona, starting with California city clerks.
What does this replace in our stack?
For Govably it replaced manual agenda and minutes review, cold-calling clerk offices to find the right contact, and a separate spreadsheet for tracking research. It sits alongside HubSpot rather than replacing the CRM.
How is ROI measured?
Govably attributes pipeline and closed deals to the signal that sourced them, tracked in HubSpot. In month one that was $105K in pipeline, 14 demos, and 2 closed deals, including one competitive displacement.
More Proof