Civic IQ
SDR Service

Your dedicated outbound team, powered by signal data

Civic IQ's internal SDR team does the calling, emailing, and follow-up for you — using real government signals to book qualified meetings directly onto your calendar.

civiciq.com / sdr / pipeline
Your SDR Pipeline
3 Meetings This Week
MJ
Michael Johnson
City of Austin · IT Procurement
Meeting Booked
Apr 24 · 2:00 PM
SR
Sandra Reyes
LAUSD · Facilities Director
Follow-up Sent
Awaiting reply
TK
Thomas Kim
Harris County · Procurement
Meeting Booked
Apr 26 · 10:00 AM
DL
Dana Larson
Denver Public Schools · Budget Office
3rd Touch Today
Signal: IT budget item
Recent Activity
Meeting confirmed — Austin IT Procurement, from network security signal
2 hours ago
6 new contacts added — sourced from expiring contract list
Yesterday
Email sequence launched — 4 new targets, Denver school district budget signal
Yesterday
40–50
Calls made per day on your behalf
4–8
Qualified meetings booked per month (varies by market)
7–8
Touchpoints to reach a gov decision-maker
Flexible
Term and commitment — discussed during onboarding
What It Is

A real team doing real outbound — for you

The SDR Service is not a tool you use. It is a fully managed, human-operated outbound service. When you sign up, a dedicated member of Civic IQ's internal team works your pipeline on your behalf.

Signal-driven outreach

Every call is highly targeted

Generic cold outreach to government contacts does not work. Our SDRs reach out because a board meeting just surfaced a relevant buying signal — a budget discussion, an approved project, or a contract entering its renewal window. The signal is the reason for the call.

Board meeting minutes, budget proposals, and RFIs all generate outreach triggers
Contacts are pre-verified from the platform — no time wasted hunting for emails
Outreach is timed 6 to 18 months before RFPs drop — when agencies are in planning mode, not evaluation mode
SDRs use the platform's signal context to personalize every message
FY2027 Cybersecurity Budget Allocation — City of Raleigh
High Match
City Council Meeting · Apr 12, 2026 · $2.1M budget line approved
Network Security Renewal Discussion — Austin ISD
Expiring 60d
Contract Database · Current vendor: CDW-G · Expires Jun 2026
Added to SDR queue — 2 contacts found
Your SDR will begin outreach based on these signals within 24 hours
Today's Outreach LogMon Apr 20 · 47 touches so far
Call connected — Kevin Marsh, IT Director, City of Mesa
3:42 PM · 4 min call · Meeting booked Apr 28
Voicemail left — Joanne Park, Procurement, HISD
3:18 PM · 2nd touch · Follow-up email sent
Email opened — Sandra Reyes, LAUSD Facilities
2:55 PM · Subject: Fleet contract renewal — saw the discussion
Reply received — Tom Nguyen, CTO, City of Fresno
1:07 PM · “Can we talk next week?” — forwarded to your calendar
No answer — Mark Davis, Finance Director, Clark County
11:32 AM · 1st touch · Scheduled for callback tomorrow
Human-operated

Real people making real calls

This is not an AI dialer or automated sequence tool. Civic IQ's SDR team members are trained on the platform, understand government procurement cycles, and handle outreach the way a skilled sales rep would — with judgment, context, and persistence.

40–50 calls per day across your target agencies and contacts
Email sequences written for your ICP and product category
Follow-ups timed to match government response cadences
Meetings confirmed and booked directly onto your calendar
How It Works

Up and running in days, not months

Onboarding is fast. Before your SDR makes a single call, we align on your ICP, messaging, and signal priorities so every outreach is relevant from day one.

SDR Onboarding Checklist3 of 5 complete
ICP defined and agreed
Agency types, states, roles, and keyword themes confirmed
Complete
Messaging and scripts approved
Intro email, follow-up sequence, and call script reviewed
Complete
Calendar connected
Meetings book directly — no handoff needed
Complete
4
Signal priorities set
Aligning on which signals and agencies to focus on first
In progress
5
First outreach batch launched
SDR begins dialing and sending — weekly reports start
Onboarding process

We set up everything before the first dial

Your SDR is onboarded on your product, your ICP, and your messaging before they make a single call. The checklist on the left is what we work through together — typically completed within the first week.

Define ideal customer profile: agency types, states, departments, and decision-maker roles
Build introductory email and follow-up sequence matched to your product category
Connect your calendar so meetings are booked directly with no intermediary step
Set signal priorities so outreach volume goes where the best opportunities are
Establish weekly pipeline review cadence so you always know what is happening
Deliverables

What is included every month

Everything your SDR does is visible to you. You get full transparency into the work being done on your behalf and regular access to the person doing it.

40–50
Calls per day

Your SDR dials daily across your target agencies and contacts, working through the platform's signal-prioritized list — not a generic spreadsheet.

4–8
Qualified meetings per month

Meetings booked per month vary by market, agency type, and signal volume. KPIs are agreed during onboarding so expectations are clear from day one.

Weekly
Pipeline reports

Full visibility into contacts reached, calls made, emails sent, open rates, and meetings booked — no black boxes, ever.

Who It Is Built For

Works best for these situations

If your team is waiting for RFPs before reaching out, you are already too late. Here is who we help fix that.

Good signals, no bandwidth to follow up

The platform is surfacing opportunities daily but your team does not have capacity to work them consistently alongside everything else they are managing.

Thin or non-existent outbound motion

Your pipeline comes mostly from referrals, inbound, or events. The SDR service becomes your first real proactive outbound channel without the cost of hiring.

Hard-to-reach government contacts

Government contacts take 7–8 touches to respond. That level of follow-up persistence is more than most sales teams can sustain on top of everything else.

Need pipeline now, not after hiring

You want to run outbound before building an in-house SDR function. The service gives you results immediately while you make longer-term hiring decisions.

Launching into a new vertical or territory

Entering state and local government sales for the first time. The SDR team already knows how to navigate procurement contacts in this market.

AEs closing deals but pipeline is thin

Your closers are good but top of funnel is inconsistent. The SDR service fills the calendar with qualified meetings so your AEs spend time selling, not prospecting.

Expectations

What the SDR Service is and is not

We would rather you understand this clearly before signing up than be surprised after the first month.

What it is
A partnership. Your SDR needs context from you — especially the first few weeks. The more you invest in onboarding, the better the results.
Signal-driven. Every call and email is anchored to a real government discussion, not a generic list.
Transparent. You get weekly reports on every call made, every email sent, and every meeting booked.
Customized. Messaging, ICP, and signal priorities are all set specifically for your product and market.
!What it is not
!It is not a replacement for your sales process. SDRs book the meetings — your team still has to close them.
!It is not a fire-and-forget service. Client engagement matters, especially in the first few weeks of onboarding.
!It is not guaranteed volume. Response rates vary by market, agency type, and signal quality. KPIs are set together, not promised.
!It is not instant. Outbound takes time. Expect the first meetings in week two or three, not day one.
Pricing

Simple, predictable pricing

One monthly fee. No setup costs. No per-meeting charges.

Pricing from
$2,000
per month
Dedicated SDR, fully onboarded on your ICP and product
40–50 outbound calls per day on your behalf
Qualified meetings booked directly to your calendar
Signal-driven outreach using live Civic IQ platform data
Weekly pipeline reports and regular check-ins
Flexible term — discussed and agreed during onboarding
Talk to Sales

KPIs and term are discussed and agreed during onboarding. Requires an active Civic IQ platform subscription. Pricing is customized based on market, scope, and team size.

Stop chasing RFPs.
Start shaping them.

Right now, in a conference room somewhere, an agency is naming the vendor for your next contract. Be the one they name.