güd_marketing_covid_19flu_media_plan_year_1.pdf
MDHHS to Continue $500,000 Media Plan with Güd Marketing in Year 2
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Description
MDHHS intends to extend the media contract with Güd Marketing for a second year of COVID-19/Flu outreach. Year 2 would maintain a $500,000 budget and introduce expanded research activities, including statewide surveys and focus groups.
Contract Details
Contract Amount
$500,000
Vendor
GUD MARKETING
Agency
Michigan Department L&RA|Behavior Analysts Board, MI
Contract Type
PROFESSIONAL_SERVICES
Document Date
September 30, 2025
Contract Term
October 1, 2026 – September 30, 2027
Renewal Date
2027-09-30
Renewal Info
Planned annual renewal dependent on program review, research findings, and available funding. Continued from Year 1 scope.
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