güd_marketing_covid_19flu_media_plan_year_1.pdf
$500,000 Marketing Contract Planned for COVID-19/Flu Campaign
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Description
MDHHS is planning to engage Güd Marketing for a comprehensive COVID-19/Flu media campaign beginning October 1, 2025. The contract is valued at $500,000 for the first year and covers campaign strategy, creative development, paid/earned/owned media, production, and evaluation.
Contract Details
Contract Amount
$500,000
Vendor
GUD MARKETING
Agency
Michigan Department L&RA|Behavior Analysts Board, MI
Contract Type
PROFESSIONAL_SERVICES
Document Date
September 30, 2025
Contract Term
October 1, 2025 – September 30, 2026
Renewal Date
2026-09-30
Renewal Info
Proposed as year 1 of a multi-year campaign with anticipated renewal and scope updates in subsequent years, subject to performance and budget approval.
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