Metropolitan Park District Agenda April 13 2026
Board Authorizes $880K Media Buying with Merlino
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Description
The Metropolitan Park District Board is set to authorize a 2026 purchasing resolution allowing the Executive Director to contract with Merlino Media Group for $880,000 in media buying services. The agreement will fund strategic advertising for Point Defiance Zoo & Aquarium and Northwest Trek Wildlife Park within existing marketing budgets and continues an RFP‑based contract that extends through 2027.
Contract Details
Contract Amount
PDZA: $580,000; NWT: $300,000; ZEED total: $880,000
Vendor
MERLINO MEDIA GROUP
Agency
Tacoma Metropolitan Park District, WA
Contract Type
PROFESSIONAL_SERVICES
Document Date
April 13, 2026
Contract Term
Contract originally issued March 15, 2022 with up to five one-year extensions through 2027; current annual authorization for 2026
Renewal Date
2027-12-31
Renewal Info
Original contract awarded March 2022 via competitive RFP with provisions for up to five one-year extensions. Current authorization represents an annual continuation of services with no increase over the 2025 approved amount. Contract is currently set to run through 2027, subject to annual Board purchasing resolutions.
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