Board funds $850K media buying with Merlino
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Description
The Park Board approved Resolution No. P21-26 authorizing $850,000 for Merlino Media Group to provide digital media buying services for Point Defiance Zoo & Aquarium and Northwest Trek Wildlife Park in the final year of a competitively awarded contract. The funding supports major seasonal campaigns to drive attendance and revenue.
Contract Details
Contract Amount
$850,000
Vendor
MERLINO MEDIA GROUP
Agency
Tacoma Metropolitan Park District, WA
Contract Type
PROFESSIONAL_SERVICES
Document Date
April 27, 2026
Contract Term
Final year of previously approved multi‑year competitive RFP contract
Renewal Info
Contract is the final year of a previously approved competitive RFP; no additional renewal terms described.
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