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RFPCLOSED

Marketing & Advertising Services

University Of Arkansas-Fort Smith, Fort Smith, AR·Higher Ed
Feb 12, 2026
Posted Date
Mar 12, 2026
Submission Deadline
Reported: University of Arkansas at Fort Smith
Lance Killough
(479) 788-7073
2 year term
84 months duration
Fort Smith, Arkansas
Submit at: 5210 Grand Avenue, Fort Smith, AR 72904 or PO Box 3649, Fort Smith, AR 72913

Summary

University of Arkansas - Fort Smith (UAFS) is seeking proposals from qualified firms to provide marketing and advertising services that support student recruitment and enrollment growth for both UAFS academic programs and workforce development initiatives. The RFP outlines two tracks: Track 1: Strategic + Creative Partner (Media Optional) and Track 2: Full-Service Marketing Partner (Strategy, Creative, and Media Buying).

Required Attachments

Official Price Sheet, Addenda Acknowledgment Form, Equal Opportunity Policy Information, Bid Signature / Acknowledgement Page

Section 4.2 — Scope of Services and Deliverables

The selected vendor shall provide all labor, materials, equipment, and supervision necessary to perform the services described herein. Work shall commence within fifteen (15) calendar days of the Notice to Proceed and shall be completed within the timeframe specified in the project schedule attached as Exhibit B.

Proposals must include a detailed implementation timeline, staffing plan with key personnel qualifications, and three (3) references from comparable government engagements completed within the past five years. Evaluation will be based on technical approach (40%), experience and qualifications (30%), cost proposal (20%), and small business participation plan (10%).

Source Document Available

The full solicitation document, attachments, and evaluation details are available on Civic IQ. Book a demo to get access.

Frequently Asked Questions

How do I respond to this RFP from University Of Arkansas-Fort Smith?

To respond, review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is March 12, 2026. Proposals should be submitted to: 5210 Grand Avenue, Fort Smith, AR 72904 or PO Box 3649, Fort Smith, AR 72913. For questions, contact Lance Killough at (479) 788-7073.

Where can I find more RFPs from University Of Arkansas-Fort Smith?

Civic IQ tracks all active and historical solicitations from University Of Arkansas-Fort Smith. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts — giving you a complete picture of the procurement landscape.

What is the contract term for this solicitation?

The anticipated contract term is 2 years. Contract terms may include renewal options. Review the full solicitation document for details on renewal periods, performance benchmarks, and termination clauses.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications or licenses, past performance references, and any forms or attachments specified in the solicitation. Review the full document from University Of Arkansas-Fort Smith for the complete list of required submissions.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including University Of Arkansas-Fort Smith in AR, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Some solicitations include set-aside provisions or evaluation preferences for these firms. Check the full solicitation for any small business participation goals or requirements.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This process typically includes an initial compliance check, technical evaluation, cost analysis, and may involve oral presentations or interviews with shortlisted vendors. The timeline from submission to award varies but usually takes several weeks to months.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact for this solicitation is Lance Killough at (479) 788-7073. Questions and answers are typically shared with all prospective bidders to ensure fairness. Check the solicitation for the question submission deadline and process.

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