Visit Carmel Proposes Reduced $90K Marketing Investment
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Description
Visit Carmel outlined its ongoing three-year destination marketing agreement with the City and proposed a reduced City investment of $90,000 for FY 2026–2027. The funding would support the official destination website, visitor guides, stewardship campaigns, and marketing for Carmel’s business and arts community.
Contract Details
Contract Amount
$90,000 (proposed City investment); $120,000 annually since 2018 except COVID reduction
Vendor
VISIT CARMEL
Agency
City of Carmel-by-the-Sea, CA
Contract Type
PROFESSIONAL_SERVICES
Document Date
May 5, 2026
Contract Term
City’s share for FY 2026–2027 under a three-year agreement executed June 2024, with annual investment affirmed during the budget process
Renewal Date
2027-06-30
Renewal Info
Current three-year agreement executed June 2024; City reviews and affirms its annual investment each budget cycle. Prior to 2018, the City used an external agency; since 2018 the City has invested $120,000 annually except during COVID.
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City of Carmel-by-the-Sea City Council Agenda Packet May 2026
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