PROFESSIONAL_SERVICESAMENDED

Metro boosts GP Generate advertising contract to $4.45M

Metro will amend its advertising and communications contract with GP Generate, LLC, adding $2.87 million and raising the total contract value to $4.45 million. The modification extends advertising and communication support for Metro’s programs.

Status
AMENDED
Document date
July 22, 2026
Contract type
PROFESSIONAL_SERVICES
Vendor
Gp Generate Llc
Agency
Los Angeles County Metro Transit Authority · CA

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Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Scope & details

The full contract record, as filed.

Contract amount
$2,871,750 (increase) for new total $4,451,213
Contract type
PROFESSIONAL_SERVICES
Renewal
This is the second modification to the existing contract, increasing funding; any further extensions or changes will require additional Board action or delegated authority.
Document type
Agenda
Source document
Metropolitan Transportation Authority Agenda Regular Board Meeting 2026-07-23

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by Los Angeles County Metro Transit Authority?

Gp Generate Llc was awarded this professional services contract by Los Angeles County Metro Transit Authority, as recorded on July 22, 2026. The contract value is $2,871,750 (increase) for new total $4,451,213.

How much is the Gp Generate Llc contract with Los Angeles County Metro Transit Authority worth?

The Gp Generate Llc contract with Los Angeles County Metro Transit Authority is valued at $2,871,750 (increase) for new total $4,451,213, covering professional services work.

What type of contract is this?

This is a Professional Services contract, documented as a agenda record.

Where was this contract approved?

This contract appears in Metropolitan Transportation Authority Agenda Regular Board Meeting 2026-07-23 (Agenda), dated July 22, 2026 from Los Angeles County Metro Transit Authority. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Gp Generate Llc hold?

Gp Generate Llc may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View Gp Generate Llc's profile

What is Los Angeles County Metro Transit Authority currently buying?

Explore Los Angeles County Metro Transit Authority's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

View Los Angeles County Metro Transit Authority's profile

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