PROFESSIONAL_SERVICESAWARDED

Central Arkansas Transit Authority Awards Professional Services Contract to Gp Generate Llc (January 2025)

Metro will award Contract No. PS123964000 to GP Generate, LLC to provide advertising and communications services for a three-year base term plus a two-year option, with a total not-to-exceed value of $17.39 million including media pass-throughs. The contract covers strategic communications and associated media purchases effective February 15, 2025.

Status
AWARDED
Document date
January 23, 2025
Contract type
PROFESSIONAL_SERVICES
Vendor
Gp Generate Llc
Agency
Central Arkansas Transit Authority · AR

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Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Scope & details

The full contract record, as filed.

Contract amount
Not-to-Exceed $1,435,875 (three-year base) plus $957,250 (two-year option), total NTE $2,393,125; pass-through media purchases $9,000,000 (base) plus $6,000,000 (option), total combined NTE $17,393,125
Contract type
PROFESSIONAL_SERVICES
Contract term
Three-year base term effective February 15, 2025, with a two-year option term
Renewal
Includes a two-year option term beyond the initial three-year base; exercising the option will extend services and increase the total NTE value.
Document type
Agenda
Source document
Metro Board of Directors Meeting Agenda January 2025

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by Central Arkansas Transit Authority?

Gp Generate Llc was awarded this professional services contract by Central Arkansas Transit Authority, as recorded on January 23, 2025. The contract value is Not-to-Exceed $1,435,875 (three-year base) plus $957,250 (two-year option), total NTE $2,393,125; pass-through media purchases $9,000,000 (base) plus $6,000,000 (option), total combined NTE $17,393,125.

How much is the Gp Generate Llc contract with Central Arkansas Transit Authority worth?

The Gp Generate Llc contract with Central Arkansas Transit Authority is valued at Not-to-Exceed $1,435,875 (three-year base) plus $957,250 (two-year option), total NTE $2,393,125; pass-through media purchases $9,000,000 (base) plus $6,000,000 (option), total combined NTE $17,393,125, covering professional services work.

What type of contract is this?

This is a Professional Services contract, documented as a agenda record, structured as a not-to-exceed (ceiling) agreement.

Where was this contract approved?

This contract appears in Metro Board of Directors Meeting Agenda January 2025 (Agenda), dated January 23, 2025 from Central Arkansas Transit Authority. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Gp Generate Llc hold?

Gp Generate Llc may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View Gp Generate Llc's profile

What is Central Arkansas Transit Authority currently buying?

Explore Central Arkansas Transit Authority's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

View Central Arkansas Transit Authority's profile

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