City of Carmel-by-the-Sea City Council Agenda Packet May 2026
See Monterey Seeks 3% TOT Partnership Investment
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Description
See Monterey requested that Carmel-by-the-Sea invest approximately $274,891 in FY 2026–2027, equal to 3% of projected TOT revenues, for regional destination marketing and responsible travel initiatives. The proposal includes free membership for 192 local tourism businesses and dedicates up to one-third of the City’s investment to a Carmel-specific stewardship campaign.
Contract Details
Contract Amount
Approximately $274,891 (3% of projected TOT of $9,163,019, based on actual collections)
Vendor
SEE MONTEREY
Agency
City of Carmel-by-the-Sea, CA
Contract Type
PROFESSIONAL_SERVICES
Document Date
May 5, 2026
Contract Term
Fiscal Year 2026–2027; payments structured on actual TOT received
Renewal Date
2027-06-30
Renewal Info
Investment level follows a longstanding 3% of TOT formula and complements, rather than duplicates, Visit Carmel’s work. Payments would be made on an actual TOT received basis, aligned with other area jurisdictions.
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