OTHERPENDING

City of Hermosa Beach Staff Report After Dark Tour LA 2026 April 2026

Hermosa Beach Weighs Nike After Dark Tour 2026 Deal

$50,000 community impact donation (in-kind) plus $50,000 community impact contribution and approximately $30,000 in location fees (total estimated $130,000 in value to City, excluding permit cost recovery)City of Hermosa BeachNIKEApril 14, 2026

Trusted by teams at

Description

The City of Hermosa Beach is considering Nike’s proposal to stage the After Dark Tour LA 2026 half-marathon, with Nike committing approximately $130,000 in community impact value through in-kind donations, a cash contribution, and location fees, plus payment of all applicable permit and City service costs. The agreement would cover use of City streets, the Strand, and Pier Plaza for the October 24–25, 2026 event, alongside traffic management, resident outreach, and business engagement commitments.

Contract Details

Contract Amount

Vendor

NIKE

Agency

City of Hermosa Beach, CA

Contract Type

OTHER

Document Date

April 14, 2026

Contract Term

Event date October 24–25, 2026; special event permit applicable to those dates

Renewal Info

Nike has expressed interest in making After Dark Tour LA an annual event across South Bay cities, including Hermosa Beach, but no formal multi-year agreement or renewal terms are established; future years would require separate approvals.