
What is B2G? Business-to-Government Sales & Marketing Explained (2026 Guide)
Last updated: July 21, 2026 Quick Answer B2G (business-to-government) means a private company sells goods, services, or information directly to a government entity, whether that’s a city, a school district, a state agency, or the federal government. Unlike B2B or B2C, B2G deals move through formal budgets and competitive bids, and typically take 6 to […]








