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Brand Renewal And Influence Campaign

Massachusetts College Of Liberal Arts, North Adams, MA·Higher Ed

11 days until submission deadline — April 17, 2026

Mar 23, 2026
Posted Date
Apr 17, 2026
Submission Deadline
Reported: Massachusetts College of Liberal Arts
William Norcross
North Adams, Massachusetts
Submit at: William.Norcross@mcla.edu

Summary

Massachusetts College of Liberal Arts (MCLA) seeks a branding firm to develop a renewed brand strategy, narrative, and multi-year influential campaign. The project includes brand research, strategy development, narrative and differentiation, visual identity, recruitment materials, digital integration, implementation planning, and brand governance.

Evaluation Criteria

Cost, Quality of the proposal, Experience of staff and firm, Ability to meet the schedule, Ability to Provide Requested Services, Company Background and Experience, Past Performances and Industry Experience

Required Deliverables

Audience Perception Reports, Competitive & Market Analysis, Longitudinal Comparison, Audience Personas & Journey Framework, Brand Platform & Toolkit, Activation Roadmap & Financial Forecasting

Required Attachments

Company Information & Offer (Attachment A), Certificate of Non-Collusion (Attachment B), Statement of State Tax Compliance (Attachment C), Business Reference Form (Attachment D), W-9 and Vendor Add Information (Attachment F)

Section 4.2 — Scope of Services and Deliverables

The selected vendor shall provide all labor, materials, equipment, and supervision necessary to perform the services described herein. Work shall commence within fifteen (15) calendar days of the Notice to Proceed and shall be completed within the timeframe specified in the project schedule attached as Exhibit B.

Proposals must include a detailed implementation timeline, staffing plan with key personnel qualifications, and three (3) references from comparable government engagements completed within the past five years. Evaluation will be based on technical approach (40%), experience and qualifications (30%), cost proposal (20%), and small business participation plan (10%).

Source Document Available

The full solicitation document, attachments, and evaluation details are available on Civic IQ. Book a demo to get access.

Frequently Asked Questions

How do I respond to this RFP from Massachusetts College Of Liberal Arts?

To respond, review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 17, 2026. Proposals should be submitted to: William.Norcross@mcla.edu. For questions, contact William Norcross.

What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. Key factors are outlined in the Evaluation Criteria section above. Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Massachusetts College Of Liberal Arts?

Civic IQ tracks all active and historical solicitations from Massachusetts College Of Liberal Arts. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts — giving you a complete picture of the procurement landscape.

Is this solicitation still open for submissions?

Based on the posted deadline of April 17, 2026, this solicitation appears to still be accepting submissions. However, deadlines may change through amendments or addenda. Always verify the current status directly with the issuing agency before preparing your response.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications or licenses, past performance references, and any forms or attachments specified in the solicitation. Review the full document from Massachusetts College Of Liberal Arts for the complete list of required submissions.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Massachusetts College Of Liberal Arts in MA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Some solicitations include set-aside provisions or evaluation preferences for these firms. Check the full solicitation for any small business participation goals or requirements.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This process typically includes an initial compliance check, technical evaluation, cost analysis, and may involve oral presentations or interviews with shortlisted vendors. The timeline from submission to award varies but usually takes several weeks to months.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact for this solicitation is William Norcross. Questions and answers are typically shared with all prospective bidders to ensure fairness. Check the solicitation for the question submission deadline and process.

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