The New Ulm Sister Cities Commission reviewed and updated a draft 2026 Advertising and Promotion Marketing Plan and also moved a motion to approve and submit its budget request for 2027 to the City Council. The marketing plan emphasizes digital outreach on the City website and social media, traditional media buys (newspapers, radio, posters, possible TV), and experiential promotion at local events to increase awareness of the Sister Cities program, grow participation, and promote the Hans Joohs cultural exchange. While no specific vendors are named, the plan clearly anticipates ongoing and possibly expanded spend for advertising, media placements, content creation, and video production (including potential work with NUCAT and short-form videos). This is a relevant pre-RFP signal for marketing, communications, media, and creative agencies that can help the Commission execute its multi-channel plan for 2027 once the budget is approved. A practical next conversation would focus on bundling media outreach, social content, and video storytelling to match the goals outlined in the draft plan.

Plan calls out City website updates, email newsletters, social media, press releases, radio intervie...