The Marketing Committee presented the FY27 GoRaleigh Marketing Plan on May 14, 2026, and the Raleigh Transit Authority unanimously approved it, locking in a set of campaigns and channels for the upcoming fiscal year. Key initiatives include expanding themed bus wraps—about six designs over the year, each in service for roughly two months—with themes such as Fourth of July, breast cancer awareness, holidays, Earth Month and “North Carolina from Mountains to Sea,” and African American history. Staff clarified that wraps use decals/stickers rather than full paint to ease updates. The plan also includes equipment purchases to support Bus Rapid Transit (BRT) promotional content, cameras and media tools for long-term content production, and continued advertising partnerships with WRAL (primary media partner) and Lamar Advertising, along with social media and radio campaigns. While the principal media relationships for FY27 are set, there is scope for creative agencies, production companies, wrap printers/installers, and community organizations to participate as subcontractors, content partners, or collaborators on specific themed campaigns, especially those tied to community causes like breast cancer awareness or local history.

The plan indicates continued primary reliance on WRAL and Lamar; no expansion to other broadcast net...