The June 4, 2026 NVTC Commission agenda includes an action item to “Authorize the Executive Director to Award a Marketing Contract for the 2026 Blue and Yellow Lines Construction.” This indicates NVTC is preparing to engage a marketing/communications vendor to support rider outreach and public information tied to major 2026 construction on WMATA’s Blue and Yellow lines. The work will likely include rider alerts, alternative travel messaging, digital and print campaigns, and coordination with WMATA and local jurisdictions. Because the item is to authorize award of a contract rather than ratify a selected firm, it suggests NVTC is in or near an active procurement phase, with either a selection pending or imminent. Marketing, public outreach, and transit communications firms can look for NVTC’s solicitation details, position themselves for this procurement, or prepare for potential subcontracting and follow‑on work around rider engagement, creative development, and campaign analytics.

This is a discrete marketing contract tied to a known construction event on WMATA’s Blue and Yellow ...