The June 2026 Administrative Update shows that the Marketing function, led by staffer Brin, is deeply engaged in multi-channel outreach: supporting a pivot to Beanstack for the Summer Reading Program, managing social media, producing flyers and newsletters, handling media coordination with outlets like KCAL and Pasadena Now, and organizing communications for events such as the Habitat for Humanity build and Friends of the Library annual meeting. In addition, Brin is leading work on a dedicated 100th anniversary webpage and feedback campaign, planning details for a November 7 anniversary event, and supporting award submissions and director campaign materials. This level of activity indicates a small in-house team handling a high volume of design, PR, and content work, with a major centennial milestone and ongoing disaster-recovery narrative to communicate. While no RFP is mentioned, the scope suggests potential need for external marketing, graphic design, video production, or event strategy support, especially around the Nov. 7, 2026 celebration and Main Library renovation storytelling. Agencies specializing in public library branding and campaigns could propose targeted project support to relieve bandwidth constraints and enhance the impact of these high-visibility initiatives.

Media relationships include Pasadena Weekly, Pasadena Now, KCAL, and KTLA; Beanstack has been adopte...