The FY27 proposed budget sets aside 267,951 for Student Recruitment (7401), with notes indicating that this includes busing at 150,000 per year, marketing services from Underdog Strategies at 110,000 per year, SchoolMint at 7,000 per year, and an NYCCS fee of 951. This is part of a broader 292,951 allocation for marketing and recruitment when combined with staff recruitment and general marketing lines. These figures suggest ongoing or renewed contracts for student transportation and enrollment marketing platforms, as well as a significant external marketing agency relationship. While incumbents are identified, the budget process may open discussions about service levels, ROI on enrollment growth, and potential adjustments in vendors or scope.

Student Recruitment line wraps transportation (busing) and marketing tools; busing alone is budgeted...