The Executive Director and marketing staff reference ongoing work on a Red Wing Arts media plan and a Jones Family Foundation grant that supports development of a marketing plan to position Red Wing as a top arts destination. Recent activities include filming at multiple locations, including the Sheldon, and creating promotional content that highlights “big arts in a small town.” This indicates that Red Wing arts organizations, anchored by the Sheldon, are in the midst of a coordinated marketing and media strategy but have not detailed any long-term vendor arrangements. There is likely continuing need for media planning, creative development, digital advertising, and analytics support as the campaign evolves. Vendors could engage around refining the media plan, scaling regional or statewide campaigns, and providing performance reporting for grant funders and local stakeholders.

The project aims to elevate Red Wing’s profile as an arts destination, suggesting multi-organization...