Civic IQ
Pre-RFPCommunicationsDetected May 28, 2026

The District Plan Commission for the Historic Splendid Valley (HSV) is revising its strategic advisory plan and has identified Marketing & Agritourism as a priority pillar. The draft plan explicitly calls for refreshing HSV branding and messaging, updating the visual identity and logo, and overhauling online and print materials such as the website, flyers, maps, and storytelling assets, as well as producing a 5–10 minute promotional video and launching social media campaigns. No vendors have yet been selected; commissioners are still refining objectives and action items and plan to finalize the strategic plan and form subcommittees to carry implementation forward. This creates an early-stage opening for firms that provide branding, web design, video production, content strategy, and tourism/agritourism marketing support. A practical next conversation would focus on helping staff and the future Marketing & Agritourism subcommittee scope a phased rebrand and content package that aligns with HSV’s farmland preservation and agritourism goals and fits within city and county funding processes.

Commissioners discussed possibly shortening the name from “Historic Splendid Valley” to “Splendid Va...

City of BrightonHistoric Splendid Valley marketing and agritourism rebrand and outreach

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Communications

Where this sits in the buying cycle

Now

Capital plan & early discussion

Next 1–2 Q

Scoping & vendor outreach window

6–18 mo

RFP / solicitation posted

Later

Award & contract

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