PSU plans to expand in-person recruitment, including financial aid nights at local high schools and events for admitted students, to boost applications and yield, especially among late-deciding transfer students. The university notes that school districts are reducing college advising staff, creating a gap PSU wants to fill through more direct engagement and information about cost and programs. This opens opportunities for partners who provide event management, outreach tools, high school engagement platforms, and transfer recruitment services.

Short-term 2026 recruitment work is funded with legislative sustainability dollars via a contract with the Higher Education Coordinating Commission; the board request focuses on sustaining and building on this model.