Intro 0579-2026 would amend the NYC administrative code to require an education and outreach campaign to enroll students in early childhood education programs. This points to a coordinated communications effort aimed at families, potentially across multiple languages and media channels. If adopted, the campaign will likely need strategic communications planning, creative development, translation, media buying, digital marketing, and community outreach support. Marketing agencies, outreach firms, and digital engagement platforms focused on public sector or education could help design and execute a citywide enrollment campaign, including data-driven targeting and measurement of enrollment impacts.

Listed as Proposed Int. No. 579-A, suggesting an amended version under consideration.