In the Communications & Engagement focus area of the Action Plan, Lake Ozark identifies a high priority to establish a Public Information Coordinator position. This role would manage social media and website content, prepare marketing materials, interact with local media, and handle press releases, signaling a desire to professionalize communications and digital engagement. The city will need to define the position, recruit or contract for it, and equip the role with appropriate tools for content management, social media scheduling, media distribution, and branding.This creates potential opportunities for HR/recruitment support as well as vendors offering website platforms, digital communication suites, media monitoring, and brand/graphic design services aligned with the new coordinator’s responsibilities.

The role is envisioned to cover social media, website, marketing materials, and media relations, which may require upgrades to current platforms and processes.