Great Falls Public Schools is revising Board Policy 7332 on Advertising in Schools and adopting new Form 7332F to formalize a Sports Activities – Revenue Enhancement Program. The program outlines sponsorship packages (Bronze, Silver, Gold, and NFHS add-on) that sell physical signage in Memorial Stadium and both high school fieldhouses, digital ads on video boards (including a 24×24 stadium screen and the CMR Rustlervision board), and optional NFHS Network logo placement per sport. Annual fees range from $3,000 to $10,000 per sponsor, with additional production costs for signs borne by sponsors. The district is effectively productizing its inventory of athletic facilities, streaming, and digital media for local business advertising to help close gaps between public funding and the true cost of athletics. While not an RFP, this creates a structured, recurring sponsorship sales opportunity where agencies, signage vendors, and streaming/production partners could support design, sales campaigns, and technology upgrades. Sellers of digital scoreboards, content management, NFHS streaming services, and sponsorship sales consulting can leverage this as an entry point with the Business Office and athletics leaders.

Policy restricts certain categories of advertising (e.g., no promotion of tobacco, alcohol, drugs, w...