Gold Marketing’s June 4, 2026 Strategic Marketing Research Report for the DDA concludes that the Riverfront Shops website’s utilization is growing but that top-of-mind awareness and search performance are lagging. The report explicitly recommends that the site be refreshed or rebuilt to increase security, enhance user experience, improve searchability and search rankings, and complete ADA-mandated upgrades, noting that ADA upgrades remain essential. This creates a clear open-planning signal that the City and DDA will need to scope and fund a website modernization project in the near term, beyond the incremental fixes underway. Vendors specializing in government web design, CMS platforms, ADA/WCAG compliance, SEO, and integrations with event calendars, merchant directories, and email systems can engage early to shape requirements, demonstrate compliance solutions, and help construct a costed plan for FY2026-2027 or the next budget cycle.
Gold has been advising pro bono on accessibility software and performance, positioning them as a lik...
Why this matters for vendors
Early signals like this typically surface 6–18 months before a formal RFP is posted. Vendors who engage during the planning window help shape requirements, build relationships with decision-makers, and position ahead of the competition before the solicitation goes public.
Where this sits in the buying cycle
Now
Capital plan & early discussion
Next 1–2 Q
Scoping & vendor outreach window
6–18 mo
RFP / solicitation posted
Later
Award & contract
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