CB-050-2026 would shift hotel and motel tax revenue from the current recipient, Experience Prince George’s, to a new entity called Destination Prince George’s to promote travel and economic investment in the county. This represents a structural change in how tourism marketing and economic development promotion are organized and funded. As the new entity is established, it will likely need branding, digital presence, campaign strategy, research, and possibly new CRM or marketing platforms distinct from the legacy organization. Marketing, digital agencies, tourism consultants, and economic development strategists can start relationship-building and offer transition planning, rebranding, and program design services once Destination Prince George’s governance and leadership are defined.

Hotel and motel tax reallocation suggests a stable, dedicated revenue stream for the new Destination...