University of Washington Finance and Asset Management Committee Minutes 2026-03-12
UW Approves $28M Arena Naming Deal With Alaska Airlines
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Description
The University of Washington approved a new 10-year, $28 million naming rights and sponsorship agreement with Alaska Airlines for the ‘Hec Ed’ arena and related stadium assets. The deal preserves Alaska Airlines’ preferred airline partner status for UW Athletics, including football charters, with 2 percent annual escalation in years six through ten.
Contract Details
Contract Amount
$28 million (10-year agreement; $2.5 million per year with 2% escalation in years 6–10)
Vendor
ALASKA AIRLINES
Agency
University Of Washington-Seattle Campus, WA
Contract Type
OTHER
Document Date
March 12, 2026
Contract Term
10 years; $2.5 million per year with 2% escalation in years 6–10
Renewal Info
Successor to a prior 2016 ten-year, $40 million sponsorship; current agreement runs ten years with 2% escalators in years 6–10. Renewal or extension options beyond this term are not specified in the minutes.
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