missouri-state-university-springfield-agenda-2024-10-18_89a.pdf
SimpsonScarborough to Conduct MSU Brand and Reputation Study
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Description
Missouri State University engaged SimpsonScarborough for a $127,000 market research project assessing the University’s brand reputation. The work will inform the new strategic plan and runs through February 2025.
Contract Details
Contract Amount
$127,000.00 (Estimated)
Vendor
SIMPSONSCARBOROUGH
Agency
Missouri State University-Springfield, MO
Contract Type
PROFESSIONAL_SERVICES
Document Date
October 18, 2024
Contract Term
October 2024 to February 2025 (main deliverables)
Renewal Date
2025-02-10
Renewal Info
Similar study conducted in 2019. No auto-renewal; project-based term.
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