PROFESSIONAL_SERVICESRECOMMENDED

city_of_fergus_falls_committee_of_the_whole_agenda.pdf

City weighs Leighton Media campaign for event center

Campaign Components: Broadcast $13,260; Local Digital pre-roll video $1,200; Online Contesting $2,000; Event Marketing $2,000; Leighton Engage – targeted Display; email marketing, SEM $6,000; Investment Total: $18,460 Trade / $6,000 Cash; Digital options examples up to $1,690/month, $20,280 annuallyCity of Fergus FallsLEIGHTON MEDIAJanuary 14, 2026

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Description

Fergus Falls officials are considering engaging Leighton Media to execute a comprehensive marketing campaign for the Bigwood Event Center, combining broadcast, digital, contesting, and event marketing with an indicated total investment of $18,460 in trade and $6,000 in cash. The Committee of the Whole agenda seeks a recommendation to move forward with Phase I in Q4 2024 and to shape a Phase II plan tied to the 2025 budget.

Contract Details

Contract Amount

Vendor

LEIGHTON MEDIA

Agency

City of Fergus Falls, MN

Contract Type

PROFESSIONAL_SERVICES

Document Date

January 14, 2026

Contract Term

Phase I in Quarter 4 of 2024; illustrative 12-month digital campaign options

Renewal Info

Proposed partnership agreement allows either party to cancel the agreement with at least two weeks’ written notice; long-term digital options are framed as 12‑month campaigns that could be adjusted or renewed annually.