Lottery Extends Major Advertising Contract with D&G

The California State Lottery Commission extended its lead agency advertising contract with David & Goliath for one year, through August 2024, and added $129 million in spending authority. The amendment brings the total authorized contract value to $424 million to support statewide marketing and advertising initiatives, including Scratchers repositioning and broader business plan efforts.

Scope & details

The full contract record, as filed.

Contract amount

Increase of $129,000,000 (new total $424,000,000)

Contract type

PROFESSIONAL_SERVICES

Contract term

One-year extension from August 2023 through August 2024

Renewal date

2024-08-31

Renewal

First of two available one-year extension options exercised on a five-year contract awarded in 2018; extension runs through August 2024 with increased funding authority.

Document type

Transcript

Source document

California State Lottery Commission Transcript of Proceedings 2023-02-02

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by California State Lottery?

David & Goliath was awarded this professional services contract by California State Lottery, as recorded on February 2, 2023. The contract value is Increase of $129,000,000 (new total $424,000,000).

How much is the David & Goliath contract with California State Lottery worth?

The David & Goliath contract with California State Lottery is valued at Increase of $129,000,000 (new total $424,000,000), covering professional services work.

What type of contract is this?

This is a Professional Services contract, documented as a transcript record.

Where was this contract approved?

This contract appears in California State Lottery Commission Transcript of Proceedings 2023-02-02 (Transcript), dated February 2, 2023 from California State Lottery. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does David & Goliath hold?

David & Goliath may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View David & Goliath's profile

What is California State Lottery currently buying?

Explore California State Lottery's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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