Lottery Plans $550M Lead Advertising Contract Award

California State Lottery staff recommends awarding the lead marketing and advertising agency contract to Butler, Shine, Stern & Partners. The proposed five-year agreement, with up to two additional one-year extensions, authorizes expenditures up to $550 million for strategic, creative, and media services to support Lottery growth. The award follows a competitive RFP and best value analysis where the firm consistently exceeded evaluation standards.

Scope & details

The full contract record, as filed.

Contract amount

Maximum authorized contract expenditure of $550 million

Contract type

PROFESSIONAL_SERVICES

Contract term

Initial term of five years with unilateral option to extend for up to two additional one-year terms

Renewal

The contract includes the Lottery’s unilateral option to extend for up to two additional one-year terms beyond the initial five-year term. Renewal decisions would be at the Lottery’s discretion prior to the end of the initial term.

Document type

Agenda

Source document

California State Lottery Commission Agenda Item Lead Marketing and Advertising Agency Contract Award 2026-06-16

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by California State Lottery?

Butler, Shine, Stern & Partners was awarded this professional services contract by California State Lottery, as recorded on June 16, 2026. The contract value is Maximum authorized contract expenditure of $550 million.

How much is the Butler, Shine, Stern & Partners contract with California State Lottery worth?

The Butler, Shine, Stern & Partners contract with California State Lottery is valued at Maximum authorized contract expenditure of $550 million, covering professional services work.

What type of contract is this?

This is a Professional Services contract, documented as a agenda record.

Where was this contract approved?

This contract appears in California State Lottery Commission Agenda Item Lead Marketing and Advertising Agency Contract Award 2026-06-16 (Agenda), dated June 16, 2026 from California State Lottery. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Butler, Shine, Stern & Partners hold?

Butler, Shine, Stern & Partners may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is California State Lottery currently buying?

Explore California State Lottery's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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