City Uses True North for TOT Feasibility Survey

The City of Simi Valley engaged True North Research, Inc. to design and conduct a transient occupancy tax feasibility survey of 508 likely voters, providing data to inform a potential November 2026 ballot measure. The professional services engagement supports analysis of voter attitudes and message testing around a proposed 2% TOT increase.

Scope & details

The full contract record, as filed.

Contract type

PROFESSIONAL_SERVICES

Document type

StaffReport

Source document

City of Simi Valley Staff Report Adoption of resolutions placing a ballot proposition on the November 3, 2026, ballot 2026-06-08

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by City of Simi Valley?

True North Research Inc was awarded this professional services contract by City of Simi Valley, as recorded on June 8, 2026.

What type of contract is this?

This is a Professional Services contract, documented as a staffreport record.

Where was this contract approved?

This contract appears in City of Simi Valley Staff Report Adoption of resolutions placing a ballot proposition on the November 3, 2026, ballot 2026-06-08 (StaffReport), dated June 8, 2026 from City of Simi Valley. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

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