University of Kentucky Athletics Committee Meeting Minutes September 2025
UK Extends $465 Million Multimedia Rights Agreement with JMI Sports
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Description
The University of Kentucky has extended its multimedia rights agreement with JMI Sports through 2040, shifting to a new 80-20 net revenue-sharing model projected at $465 million. The contract expands JMI's involvement in name, image, and likeness (NIL) initiatives and facilities sponsorship.
Contract Details
Contract Amount
estimated $465 million
Vendor
JMI SPORTS
Agency
University Of Kentucky, KY
Contract Type
OTHER
Document Date
September 11, 2025
Contract Term
through 2040
Renewal Date
2040-12-31
Renewal Info
New extension runs through 2040, replacing prior 15-year agreement. Includes an 80-20 net revenue sharing structure and incorporates expanded NIL and sponsorship components.
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