UK Extends $465 Million Multimedia Rights Agreement with JMI Sports

Scope & details

The full contract record, as filed.

Contract amount

estimated $465 million

Contract type

OTHER

Contract term

through 2040

Renewal date

2040-12-31

Renewal

New extension runs through 2040, replacing prior 15-year agreement. Includes an 80-20 net revenue sharing structure and incorporates expanded NIL and sponsorship components.

Document type

Minutes

Source document

University of Kentucky Athletics Committee Meeting Minutes September 2025

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the government contract by University Of Kentucky?

Jmi Sports was awarded this government contract by University Of Kentucky, as recorded on September 11, 2025. The contract value is estimated $465 million.

How much is the Jmi Sports contract with University Of Kentucky worth?

The Jmi Sports contract with University Of Kentucky is valued at estimated $465 million.

What type of contract is this?

This is a government contract, documented as a minutes record.

Where was this contract approved?

This contract appears in University of Kentucky Athletics Committee Meeting Minutes September 2025 (Minutes), dated September 11, 2025 from University Of Kentucky. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Jmi Sports hold?

Jmi Sports may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View Jmi Sports's profile

What is University Of Kentucky currently buying?

Explore University Of Kentucky's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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