TECHNOLOGYONGOING

Adara campaign yields strong ROI for Moab tourism

Discover Moab engaged Adara to target in-market travelers using real booking data, generating more than 1.8 million impressions in April 2026 and an estimated 7:1 return on investment based on modeled room nights. The platform tracks both confirmed and modeled bookings.

Status
ONGOING
Document date
June 9, 2026
Contract type
TECHNOLOGY
Vendor
ADARA
Agency
Grand County · UT

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Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Scope & details

The full contract record, as filed.

Contract type
TECHNOLOGY
Contract term
April 2026 campaign period
Renewal
Ongoing travel data advertising partnership; no renewal date specified.
Document type
AgendaPacket
Source document
Grand County Moab Tourism Advisory Board Agenda Packet 2026-06-09

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the technology contract by Grand County?

ADARA was awarded this technology contract by Grand County, as recorded on June 9, 2026.

What type of contract is this?

This is a Technology contract, documented as a agendapacket record.

Where was this contract approved?

This contract appears in Grand County Moab Tourism Advisory Board Agenda Packet 2026-06-09 (AgendaPacket), dated June 9, 2026 from Grand County. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does ADARA hold?

ADARA may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View ADARA's profile

What is Grand County currently buying?

Explore Grand County's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

View Grand County's profile

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