Town of Herndon Awards Professional Services Contract to Sports Asset Partners Dba We Sell Events (January 2026)

Herndon Town Council awarded a one-year sponsorship management contract under RFP #26-03 to Sports Asset Partners (DBA We Sell Events) to raise $97,000 in sponsorships for four major 2026 events. The agreement includes a $30,000 base fee plus an $8,050 commission and can be renewed annually for up to four additional years.

Scope & details

The full contract record, as filed.

Contract amount

Base fee $30,000 plus commission of $8,050 (total anticipated cost $38,050)

Contract type

PROFESSIONAL_SERVICES

Contract term

One (1) year from date of award, with option to renew up to four additional one-year terms

Renewal

Initial one-year term from award with option, at the Town’s sole discretion and upon mutual agreement, to renew for up to four additional one-year terms.

Document type

Agenda

Source document

Town of Herndon Town Council Regular Meeting Agenda January 2026

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Town of Herndon Town Council Regular Meeting Agenda February 2026

AWARDED

Town of Herndon town, Virginia$30,000 base fee plus $8,050 commission (total $38,050) for CY 2026Feb 3, 2026

Town of Herndon Town Council Regular Meeting Agenda January 2026

AWARDED

Town of Herndon town, VirginiaBase fee $30,000 plus commission $8,050 (total $38,050) for CY2026Jan 27, 2026

Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by Town of Herndon?

Sports Asset Partners Dba We Sell Events was awarded this professional services contract by Town of Herndon, as recorded on January 27, 2026. The contract value is Base fee $30,000 plus commission of $8,050 (total anticipated cost $38,050).

How much is the Sports Asset Partners Dba We Sell Events contract with Town of Herndon worth?

The Sports Asset Partners Dba We Sell Events contract with Town of Herndon is valued at Base fee $30,000 plus commission of $8,050 (total anticipated cost $38,050), covering professional services work.

What type of contract is this?

This is a Professional Services contract, documented as a agenda record.

Where was this contract approved?

This contract appears in Town of Herndon Town Council Regular Meeting Agenda January 2026 (Agenda), dated January 27, 2026 from Town of Herndon. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Sports Asset Partners Dba We Sell Events hold?

Sports Asset Partners Dba We Sell Events may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is Town of Herndon currently buying?

Explore Town of Herndon's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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